VOLKSWAGEN COMMERCIAL BANNED IN UK BECAUSE IT SHOWS WOMAN CARING FOR A BABY
“The ad presented gender stereotypes in a way that was likely to cause harm.” The ad shows a scene of a woman and a man in a tent on a cliff face, two male astronauts floating in a spaceship and a male para-athlete with a prosthetic leg doing along jump. At the end of the clip, a woman is seen on a bench next to a pram.
The commercial was banned by the UK Advertising Standard Authority (ASA) after just three people complained, with the ASA asserting that it violated gender stereotyping rules.